INTRODUCTION 

In today’s digital era, it’s imperative to use online advertising in order to expand your business.

Nonetheless, a crucial question that arises is whether you should invest in Google

or Facebook advertisements. Both are powerful tools – although highly different.

This post will walk you through how they work, when to use them,

and how to choose which one is right for your marketing needs.

BRIEF COMPARISON OF PLATFORMS

Google Ads

Google Ads or AdWords is a marketing system that enables a business

to target people searching for a particular product or service online.

Google AdWords is an intent marketing program because it displays ads

based upon related keywords entered by a user when searching Google.

Examples:

• “Best dentist in Mogadishu”
• “Buy running shoes online”

Ad Formats:

Search ads, Display ads, YouTube ads, Shopping ads.

Facebook Ads

“Facebook Ads” (Meta Ads) is all about Discovery Marketing,

where your ad will be displayed to users based upon their “interests,

behaviours, or demographics, even if they aren’t searching.”

Platforms Included: Facebook, Instagram, Messenger, and Audience Network.

Ad Formats Image, Video, Carousel, Reel, & Story Ad Formats

Key Differences

 When to Use Google Ads

• You have a product or a service that people already look for
• You need fast and quantifiable conversions
• Your objective is sales and leads
• Your keywords have intent (for example, “buy,” “hire,” “book now”).

 When to Use Facebook Ads

• You’d like to establish brand recognition or build your fan base
• You’re offering new products or services
• You wish to retarget previous visitors or video watchers
• You require highly visual storytelling (videos, Reels, carousel ads)

Which Is More Cost-Effective?

It all depends on your objectives.

• Facebook Ads are generally cheaper in terms of impressions and reach.
• Google Ads may offer a higher ROI when you choose buying intent keywords.

What’s the best strategy for most companies? A combination of both.

Run an awareness campaign on Facebook →

retarget, and then use Google Search Ads to convert.

 Pro Tip

So, if you’re a small business or a beginner, start with _Facebook Ads,

as it is more graphic and less so in terms of _keywords.

After understanding your audience and offer,

you’re ready to branch out to Google Ads for more targeted sales.

Conclusion ???? Both systems are powerful tools, though they have different purposes.

“If you need immediate conversions, use Google Ads.

” Want brand recognition and interaction? Begin with Facebook Ad Appeals.

So, for the best possible outcome? You need to use a combination of both.

 Want to learn about both

Join our Digital Marketing Mastery Course to learn

a step-by-step process of creating highly effective campaigns in Facebook and Google ads.